高职“网店经营与管理”课程建设探索与实践

Research on Construction and Practice of the Curriculum of E-shop Management and Administration

近年来,一些高职院校陆续开设"网店经营与管理"课程,该课程作为电子商务、市场营销、国际贸易等专业的核心课程,为培养学生借助网络店铺开展商务活动的技能提供了支撑,为提高学生就业、创业和创新能力奠定了基础。

In recent years, many vocational and technical colleges and other institutions set up E-shop management courses, some institutions have set the course as the core professional course of e-commerce, marketing, international trade. It can train students＇ business skill by e-shop and improve students＇ competence of employment, entrepreneurship and innovation