高职院校市场营销专业《工程材料》课程教学探讨

Teaching Discussion on Engineering Materials Course for Marketing Specialty in Mechanical and Electrical Higher Vocational Colleges

根据高职院校市场营销专业学生特点以及专业特色并结合《工程材料》课程自身特点,本文提出了针对文科生居多的市场营销专业中该课程的教学内容、教学手段、教学方法、考核形式等方面的看法。目的是为了适应高职院校的人才培养目标,激发学生的学习兴趣,提高学习质量,做到以人为本,以学生发展为本,从而使学生学有所用。

According to marketing students＇ characteristics and professional characteristics of higher vocational colleges,combined with the characteristics of engineering materials course,this paper proposes some views on teaching contents,teaching means,teaching method,and the assessment forms,etc.The purpose is,with the ideas of people orientation and student development orientation,to meet the training objectives of higher vocation colleges,stimulate students＇ interest in learning,improve the quality of learning,and finally let the students know how to use what they have learned in reality.