客户关系管理在大型综合性医院体检中心的应用

The application of clients＇ relationship management in large general hospital physical examination centre

随着社会经济的发展，健康越来越受到人们的关注，从事健康体检行业的机构和人员逐渐增多。针对体检业务同质化、客户个性化需求日趋强烈等市场特点，作为大型综合性医院的体检中心，应做好客户关系管理，提高客户满意度，增加客户忠诚度，为体检客户提供更有力的健康保障，从而提高市场竞争力，为医院带来良好的社会效益和经济效益。

With the economic development, more and more people concerned about health. Institution and people engaged in physical examination is springing up. Facing increasingly less obvious advantages of product homogeneity, and the growing market which must cater to different customers, as a large general hospital medical center, we should make good management of customer relationship, improve customers＇ satisfaction, increase their loyalty, provide the most effective health protection for the physical examination so as to improve market competitiveness and bring social and economic benefits to the hospitals, thus achieving a win-win objective.