商洛市居民消费环境与汽车市场研究

Research on the Relationship between Residents' Consumption Environment and Automotive Market in Shangluo City

本文从交通环境和消费需求入手,分析商洛市汽车消费环境,认为目前城镇和农村的汽车需求量很大。但是由于区域环境、消费习惯、公路运输等因素的影响,商洛市的汽车市场呈现出一定的特殊性。

From the perspective of traffic environment and consumer demand, the author of the present paper firstly analyzed automotive consumption environment in Shangluo City, which presented that the automobiles in urban and rural areas were in great demands. However, due to the influences of regional environment, consumers habits, road transportation and other factors, Shangluo automotive market showed certain particularity.