企业微博营销价值分析

Marketing Value Analysis of Enterprise Microblog

微博,正凭借其势不可挡的发展势头,开启了"微营销"的大门,探索微博对企业的营销价值具有积极的意义。本文首先阐述了"微博"的定义与企业微博现状,接着分析了企业微博营销的独特优势,最后对企业运用微博营销提出了建议,指出企业需要良性地建立起与博友长期的互动关系,提高产品销售,提高声誉,并最终推动企业的品牌发展。

The emergence of Microblogs,socalled Weibos is one of major developments of last few years.The enormous popularity of microblogs indicates the arrival of ＂micro-Marketing era＂.Many enterprises,started to pay attention,and explore the Microblog marketing.In the article,firstly,the author defined the ＂Microblog＂ and described the prsent situation of microblog marketing.Then,this article analysed the distinct advantages of developing the microblog marketing for enterprises.Lastly,the author suggested that enterprises should take up microbloggings as an opportunity to build up long-term interactive relationships with customers,drive sales,enhance reputation and ultimately develop company oneself brand.