浅谈现代报纸版式设计的创新

Innovation on Modern Newspaper Format Design

报纸版式设计和其视觉传达力的强弱,直接关系到新闻及信息的传播。报纸版式设计水平的高底,除了能传达信息、强化形象、增加销售量、提高效益外,还能吸引和开发潜在读者群,扩大报纸的影响。现代报纸设计要体现时代气息,我们在吸取欧美报纸式设计的风格时,也要看到自身需求的发展和变化。随着电脑技术的开放和创新应用,更多更新的报纸版式设计风格为报纸更富有表现力的变化带来了新的空间。

Newspaper format design and its visual transmission directly related to news and information dissemination.Design level not only transmits the information,strengthens image,increases the sales volume,raises the benefit,but also attracts and develops the potential reader group,expands newspaper influence.The modern newspaper design must manifest the time tincture.We use the experience of European and American newspaper format design.At the same time,we must see the development and the change of our demand.Along with the computer technology＇s opening and the innovation application,more and newer newspaper format design styles have brought the new space for the expressive force of the newspaper.