试论新闻标题的制作技巧

On the Manufacturing of the News Title

新闻标题是新闻的眉目,新闻是否具有特色,往往决定读者的阅读兴趣。如何制作既规范又具有特色的新闻标题,是广大新闻工作者需要深入研究的一个重要问题。对于党报而言,新闻标题的大众化、一般化仍是影响党报宣传的一个弊端。因此,要从强化新闻标题的口语化与亲和力、突出标题的视觉艺术形象、重视标题的抒情性和表现力等方面入手,提高新闻标题的制作水平。

The title of the news is the outline of itself,whether the news has characteristics or not always influences the readers＇ interests,so how to make a good title that is not only standard but also has its own characteristics is an important problem which requires newsman to investigate.Speaking of Party newspaper,the popularity or generalization is still a malady that influences the effect of Party newspaper,how to solve this problem,as a journalist,I think the anglicizing and affinity should be strengthened so as to improve the standard of manufacturing news＇ title.