媒介文化与媒介间性——从麦克卢汉、莱文森等人的相关观点理解媒介文化

Media Culture and Intermediality——Understanding Media Culture from McLuhan,Levinson and Others' Opinions

新旧媒介间存在补救、更新、积累和增值的现象,是已被广泛证明了的媒介互补增生规律。现代编辑在文化建构中主体地位的确定,说明编辑能够积极创新媒介。编辑创造出的文化就是媒介文化。"媒介间性"体现出的多媒介交互特性,在文本、影视作品和影视后出版物等诸多媒介中得到了很好的运用。多媒介的交互运用有利于文化的广泛传播和多元化发展。

There are phenomena, such as supplement, update, accumulation and increment, between new media and old media,it is also the media complementary law as is proved. Fundamental transformations of modern editors＇ subject status in the culture construction give the fact that editors can renew old media, create new media actively. The culture created by editors is the media culture. The alternant multimedia showed by intermediality is widely used in text, films, television series and other publications. It is beneficial to culture＇s dissemination and multiplicative development by multimedia.