3A F Firat and A Venkatesh. Liberatory postmodernism and the reenchantment of consumption[J]. Journal of Consumer Research, 1995, 22: 239-267.
4D B Holt, Why do brands cause trouble? a dialectical theory of consumer culture and branding[J]. Journal of Consumer Research, 2002, (Jun.):1-64.
5S Brown Postmodem marketing[M]. London: Routledge, 1995: 2.
6R V Kozinets and J M Handelman. Ensouling consumption, a netnographic exploration of boycotting behavior[J]. Advances in Consumer Research, 1998, 25; 475- 480.
7G Debord. Society of the spectacle[M]. Detroit: Black & Red, 1983.
8J Baudrillard, Simulations[M]. New York: Semiotexte, 1983: 148.
9B Cova, The postmodern explained to managers: implieatlons for marketing[J]. Business Horizons, 1996, (Nov./ Dee. ):15-23.
10M Douglas and B Isherwood, :The World of goods[M]. New York: Norton, 1979.
