浙江省高校高水平运动队赞助运行机制研究——以宁波大学为例

Research on High-level Sports Sponsorship Operation Mechanism in Zhejiang Universities——take Ningbo University for example

运用体育经济学、体育产业、体育管理学等相关理论,采用文献资料法、专家访谈法和逻辑分析法等,对宁波大学高水平运动队赞助发展的现状进行了深入剖析,指出宁波大学高水平运动队赞助中存在的诸多影响因素及亟待解决的问题,因此本文结合了目前高校高水平运动队赞助面临的发展契机,提出相应的发展对策及运行机制,为促进宁波大学及各高校高水平运动队的健康发展提供理论与实践依据的参考。

Referring to relevant theories of sports economics,sports industry and sports administration,as well as adopting the method of documentation,expert interview and logical analysis,the author goes deep into the developing status quo of the sponsorship in high-level sports teams of Ningbo University and points out the existing influencing factors and questions urgent to be solved.Therefore,this paper put forward corresponding measures of development and the operation mechanism with a combination of the opportunities for the development of the sponsorship in high-level sports team of colleges,to provide the healthy development of the high-level sports teams in Ningbo University and other universities with theoretical and empirical basis and reference.