新闻传播系双语公关写作课程教学若干重要问题的探讨

An Exploration into the Key Issues in the Teaching of the English Language PR Writing Course

双语教学在我国高等教育中占据重要的地位。随着我国对外交往程度的加深,在新闻传播学领域进行双语教学显得迫在眉睫。本文对传播学领域的公共关系写作课程教学所涉及的一些教学方法与教学理念进行了较为深入的探讨。具体探讨的领域包括:开设公关写作双语教学的时间问题、公关写作英文版专业教材的选用问题、公关写作中传播学理论的运用、学生写作过程中自我效能的激发与培养以及协同写作教学法实践等5个方面。本文的结语部分陈述了本文的不足之处以及未来教研中值得深入探讨的问题。

Bilingual teaching is taking an important place in China＇s higher education.With the deepening of China＇s international communications,the practice of bilingual teaching in journalism and mass communications is assuming an increasing importance.This paper intends to provide an in-depth analysis of some teaching methods as well as teaching principles in regard to the teaching of the English language PR writing course.The explored areas in this paper include the time schedule of giving PR writing course in English,the choice of PR writing textbook,the application of related theories,the inspiration of students＇ self-efficacy as well as collaborative writing.Furthermore,the author also states the deficiencies of this paper and outlines the future research orientations.