社会学视角下送礼行为的多因素分析——以陕西省汉中市Z县为例

Multi-factor Analysis on Present-giving Behavior From a Sociological Perspective——A Case Study of Z town of Hanzhong City of Shan'xi Province

20世纪以来,中国社会发生了天翻地覆的变化,伴随着社会制度的转变、经济的迅速腾飞,以"礼"为中心的文化模式再度呈现在人们面前,送礼之风越刮越烈,给公民带来了难以言说的苦衷。文章主要采用以调查问卷为主、结构式访谈为辅的方式,对陕西省汉中市Z县居民的送礼行为进行了定量及定性方面的研究,通过对送礼行为多功能的分析来探究支配人们实施送礼行为的原因。

Since 20^th century,there has been a great change in Chinese society. With the development of economy, and change of social system, people are facing the cultural pattern of giving gifts again. People suffer more and more from the pressure of present giving. A survey is carried out with questionnaires as main method and interviews as assistant data about present giving in Hanzhong eity of Shan＇ xi province. The causes and reasons of present-giving among people are analyzed with multi-factor analysis.