摘要
微博2007年进入中国,到2010年,已经具备了"大众媒体"的传播功能,并成功地将数字媒体由舆情的发酵地转变为舆情的发源地。从2010年起,新闻媒体纷纷开设微博,争发微博,微博有成为媒体竞争的前沿阵地的趋势。以往的关于媒体管理的一些规则和底线,也正在被记者微博所突破。舆情事态的进程和舆论引导的格局都因微博的兴起而发生着深刻的变化。
Micro blog entered China in 2007 and with the function of mass media dissemination, has managed to turn digital media from fermentation accelerator to the birthplace of public opinion since 2010. News media initiated micro blog in succession and all together pushed it to the forefront of media competition. Rules and bottom lines used to be kept by media management are being broken through. Course of public sentiment and pattern of public opinion are witnessing profound changes brought forth by micro biog.
出处
《广州大学学报（社会科学版）》
2011年第8期37-40,共4页
Journal of Guangzhou University:Social Science Edition
关键词
微博
舆论引导
变化
micro blog
public opinion lead
change
