我国社会化团购的特点、问题及其对策

China socialization shopping's characteristics,problem and countermeasure

社会化团购作为创新的B2C模式,是整合了电子商务、Web2.0、线下消费、互联网广告等要素,广泛利用包括微博客、SNS等在内的各种社会性网络提供在线团购的互联网应用。美国著名的社会化团购网站Groupon的成功引发全球模仿热潮,充分展示了其清晰的盈利模式和较大的市场应用潜力。我国的互联网行业在短短1年涌现出数百家社会化团购网站,但由于简单复制所致的同质化现象严重,引发激烈竞争;在团购网站消费者保障和诚信体系建设等方面也存在问题和质疑。对此,本文提出了相关的对策和建议。

Social buying is the latest B2B model,and combine Electronic Commerce,Web2.0,offline expenditure,internet advertising and other elements with Twitter,SNS and other social network websites to provide group buying services using online application.Most famous American social-buying website Groupon＇s success has led a wave of Global ＇Copy-cat＇ behaviors,which further exhibit its clear Profiting-Model and relatively large market applied potential.China＇s Internet industry emerged in just one year the formations of hundreds of group buying website,however due to the lack of creativity,the competitiveness level has risen.The Group-buying consumer protection,credit system and other aspects also has many existing problems and doubts.The article provides the relevant opinions and strategies.