职场Tweens的生活态度、消费态度及其交互影响研究

An Exploratory Research on the Career Tweens' Life Attitudes and Consumption Attitudes

对职场Tweens的生活态度和消费态度进行了探索性研究,发现可将职场Tweens的生活态度分为随性洒脱、固执自负、积极进取和乐观平和四种类型,可将职场Tweens的消费态度分为炫耀型、变动型和理智型消费三种类型;同时发现,消费态度在影响职场Tweens日常生活消费总支出时与生活态度存在显著的交互影响。

This article conducts an exploratory research on the career Tweens＇ life attitudes and consumption attitudes. Life attitudes of career Tweens are reduced to degage and casual life attitude, self-opinioned and overconfident life attitude, active and progressive life attitude, optimistic and calm life attitude. Consumption attitudes of career Tweens are reduced to conspicuous attitude, changeable attitude and rational attitude. And, Consumption attitudes have the cross influences with life attitudes on the career Tweens＇ daily expenditure per month.