阿联酋旅游业发展模式研究

The Research of Tourism Development Mode in UAE

为减少对石油收入的依赖,阿联酋自20世纪八十年代起实施经济多元化战略。其中,发展旅游业是其实施经济多元化战略的重要一环。各酋长国根据自身特点制定旅游发展战略,并采取各种措施积极营销,推出旅游精品,吸引国内外游客,形成市场需求国际化、投资主体多元化、以及豪华、奢侈、免税等特点。旅游业在阿联酋经济中已占据越来越重要的地位。本文通过对阿联酋旅游业发展历程的分析和总结,认为阿联酋旅游业以发展城市游为主,主要分为"国际驿站游"、"文化游"、"节庆游"、"休闲度假游"、"购物游"、"体育赛事游"、"公务游"、"城市观光游"、"事件游"、"游轮游"等十种模式。

In order to reduce its dependence on oil income, The UAE has deploy the economy diversification strategy since the late 1980. To develop tourism is one of the most important points in the diversification. Each Emirate has set up different tourism development modes base on their own characteristic, promoting actively with diversify marketing strategies, and presenting quality trips, in order to attract tourists within and also abroad; and creating unique features such as： internationalized marketing demand, the investment diversified, luxurious, and tax-free. Tourism is taking more and more important role in UAE economy. From analyzing the history of tourism development, we can conclude that the tourism in UAE mainly focus on the trips in developing cities, crated more than ten development modes, key modes as： ＂international post trip＂, ＂cultural trip＂, ＂holiday trip＂, ＂vacation trip＂, ＂shopping trip＂, ＂sports event trip＂, ＂business trip＂, ＂city tourist trip＂, ＂event trip＂, ＂cruiser trip＂.