公益旅游:内涵、价值及体验本质

Voluntourism:Meaning,Value and Experience the Essence

随着旅游市场需求和旅游活动类型的多样化,一种兼具旅游属性与公益属性的特殊旅游活动类型即公益旅游成为时尚,且日渐得到旅游市场的认可与青睐。所谓公益旅游,即通过参加带有公益元素或以公益为主的旅游活动,使旅游者在得到旅游体验的同时,增长见识,丰富阅历,接受户外教育,提高综合素质,是一种特殊的、充满人文关怀的特殊旅游形式。其旅游动机是通过旅游满足自身参与公益的需求,最终实现自我发展;其参与主体必须具备人文关怀、积极的"三观"和非功利性等特质;其目的地指向为边缘社区、弱势群体及一切需要帮助的地区;其体验的实质是通过面对面的人际交流,达到参与主体精神与内心自省;其价值涵盖了多个维度,包括和谐社会的构建、旅游者的自我发展、目的地社区困境的改善及旅游企业形象的塑造等方面。

With the tourism market demand and the diversification of tourism types of activities,a tourism property and public property of both the particular type of tourism activities,tourism has become a fashion that is public and the tourism market,the growing recognition and favor.The so-called voluntourism,that is,elements or by participating in the public interest with the public mainly of tourism,the tourism experience to visitors in the same time,widen knowledge,enrich experience,receive outdoor education,improve the overall quality,is a special,humanistic care of the special forms of tourism.The tourism motivation is through participation in public service to meet their travel needs,and ultimately self-development;their participation in the body must have the humane care and positive ＂Three Views＂ and other non-utilitarian character;its destination point to the edge of the community,vulnerable groups and all areas in need of help;their experience is the essence of interpersonal communication through face to face,to participate in the main spirit and heart of self-reflection;its value covers a number of dimensions,including the construction of harmonious society,tourists self-development,destination communities and tourism enterprises to improve the plight of the image and so on.