试论旅游实景演出中文化意象传递与视听美的融合——以《印象·刘三姐》为例

The Analysis on the Merger of Audio-visual Beauty and Cultural Image for Actual Performance in Tourism Industry

在桂林的传统旅游文化元素中,"刘三姐"这一代表壮乡歌舞艺术的"歌海神女"的民族民间文化精华,成为壮乡民族文化意象传递中不可或缺的元素之一。作为新世纪旅游和地方文化融合的旅游文化创意产业的典范,《印象.刘三姐》依靠各种现代电子技术手段和精美的舞美设计,给观众带来了视听互动呼应效果,在创造艺术美的同时,使观众得到审美的体验和情感的升华,并且在地方民族文化意象传递中起到极为重要的作用。

＇Sanjie Liu＇who stands for the ＇Song of music＇ is one of the essences in Zhuang national culture.Therefore she became one of the indispensable elements in cultural image delivering.The ＇Impression Sanjie Liu＇ is one of the finest examples of Tourism Cultural and Creative Industry as it combines the local cultural elements with the development of tourism industry in the region.It relies on modern electronic technical skills and elegant stage design.Then it has also brought about the interaction between audio and visual effects and has played an essential role in delivering local national cultural image.