水产品安全危机后品牌建设问题研究——以“南京小龙虾事件”为例

Research on Brand Construction After Quatic Product Security Crisis ——Based on "Nanjing Crayfish Event"

中国水产品安全危机已经开始进入了社会的视角,南京小龙虾事故的发生对中国小龙虾经济发展产生了严重的影响,小龙虾经济遭受了严重影响,中国水产品安全危机中,存在着行业协会作用不能充分发挥、政府市场权威受到质疑、广大养殖户缺乏自己的声音、地方品牌形成缺乏供应链的合作等问题,在今后水产品危机后品牌建设应注意危机后品牌重建应从坦率和真诚做起,提高政府公信力,发挥出行业协会应有的作用,加大对水产养殖户的扶助,从而加强品牌建设。

Our country aquatic product security crisis already started to enter society＇ s angle of view, the Nanjing small lobster accident＇ s occurrence has had the serious influence to our country small lobster economic development, the small lobster economy suffers a disastrous decline, in our country aquatic product security crisis, has the profession association function not to be able to display, the government market authority to receive the question,the general mariculture operators fully to lack own sound,the place brand to form lacks supplies chain＇s questions and so on cooperation, after the next aquatic product crisis the brand construction should pay attention to the crisis the brand reconstruction should from frank and does sincerely, enhances the government male letter strength, plays the profession association proper role, enlarges to aquatic product mariculture operator＇s assisting, thus strengthens the brand construction.