论新经济形势下产品设计管理对企业发展的影响

On the Influences of Product Design Management on Enterprise Development under New Economic Situation

以新经济形势下企业发展遇到的众多问题为出发点,分析了设计与管理的创新特性,并结合企业发展战略的构成内容,论述了设计研发对企业的重要价值,进而分析了对设计进行管理的可行性。在此基础上,提出了企业发展的基础必须是管理者对设计研发的重视;以及设计与管理的联动机制,可合理调配企业资源和有效的设计管理可以改善企业战略计划结构的核心战略思想。

Based on the numerous issues during the development of enterprise under new economic situation, it analyzed the innovation speciality of design and management. Combined with the composing contents of enterprise development strategy, it discussed the important value of enterprise development, and then analyzed the possibility of management to design. On this basis, it put forward the foundation of enterprise development which must think highly of design research to manager, as well as the linkage mechanism of design and management could reasonably organize the enterprise resource and the effective design and management could also improve the core strategy thinking of enterprise strategy plan structure.