现代包装设计中的民俗风探觅

Exploration of the Folk Style in the Modern Packaging Design

从民间美术与现代包装设计的历史渊源和当代关系入手,研究了现代包装设计民俗风的文化背景和时代价值。论述了现代包装设计在借鉴民俗文化内涵、民间美术元素和传统工艺型材几方面的思路和方法。提出只有以现代设计理念手法和先进工艺肢解、重构、转化、升华传统民俗文化中的民间美术元素才能使民俗化包装在当今真正回归绿色、天然、质朴、亲切的本色。

Starting with the historical origin and modem relations of the folk arts and the modern packaging design, it studied the culture background and modern value. It discussed the ways of thinking and the methods of referring the meaning of folk culture, the elements of folk art and the traditional process, shape and material in the modern packaging design. Nowadays, only by using the concepts and the methods of the modem design and advanced process to dismember, restructure, transform and sublimate the elements of the folk art, can let the folk style packaging back to its original nature of green, natural, plain and kind.