摘要
着重从方法与策略层面对国内高校校徽设计进行探讨。并结合符号学理论从信息受众的角度探寻国内高校校徽设计的内在规律。对国内外优秀案例进行整理分类,并归纳出以下几种主要手法:继承传统;体现地域特征;体现优势学科;表现标志性景观。
It discussed the badge design of domestic universities from method and level of strategy. Combined with semiotics, it explored the inherent laws of university badge design from perspective of the audiences. It analyzed the excellent examples collected from at home and abroad, then classified and summarized the following points： inherit tradition, express the regional characteristics, express the advantages of discipline, and express the iconic landscape.
出处
《包装工程》
CAS
CSCD
北大核心
2011年第18期114-116,共3页
Packaging Engineering
关键词
高校
校微
设计策略
符号学
信息受众
university
badge
design strategy
semiotics
information audiences
