论服装设计师在品牌终端视觉形象设计中的作用

品牌的终端视觉形象是目前企业决胜市场的战略工具,如何科学地进行品牌终端视觉形象的策划、建立、建设和提升,是企业品牌经营过程的着力之笔。在这个过程中,服装设计师充当着重要的角色。服装设计师们不仅要创造产品的风格和理念,而且还要将其延伸至品牌的终端视觉形象设计当中去,以保持品牌形象的连贯性。因此,服装设计师必须正确认识服装设计和品牌终端视觉形象设计的关系,并充分发挥自身在两者中的作用。

The terminal brand visual image is a strategic tool for the enterprises to compete in the market.It is emphasis of enterprise brand operation to scientifically plan,establish,build and upgrade the terminal brand visual image.In the process,fashion designers act as important players.They not only create the styles and concepts of the products,but also extend them to the terminal brand visual image design so as to maintain the consistency of brand visual image.Therefore,fashion designers must correctly understand the relation between fashion design and the terminal brand visual image design and fully play the roles in both.