电视广告中言语行为理论的遵循与违背

The Obedience and Violation of the Speech Acts Theory in Television Slogans

从言语行为理论视角,分别从直接和间接言语行为两个方面着手,试图解读广告商是如何成功地劝服消费者购买厂家产品,同时讨论有关言语行为理论的误用又会导致哪些问题。

This paper focuses on how advertisers effectively persuade customers to buy their products from the perspective of direct and indirect speech acts.Meanwhile,it also discusses some problems caused by the misusage of the speech acts theory.