组织知识、学习导向与新产品创新绩效

Organizational Knowledge,Learning Orientation and New Product Innovation Performance

在文献回顾的基础上,把组织知识划分为顾客知识、竞争者知识、技术知识3种类型,提出组织知识、学习导向与新产品创新绩效关系的研究模型,构建结构方程和层次回归模型,利用L isrel和SPSS分析软件对长三角地区189家企业数据进行实证分析。研究结果表明,顾客知识对新产品市场绩效有正向影响,但对新产品创新效率没有影响;竞争者知识对新产品创新效率有正向影响,但对新产品市场绩效没有影响;技术知识对新产品市场绩效和创新效率都有正向影响;学习导向对新产品市场绩效和创新效率有正向影响,并正向调节顾客知识与新产品市场绩效、技术知识与新产品创新效率的关系。最后给出提升新产品创新绩效的管理启示。

On the basis of literature review, this paper divides organizational knowledge into three types： customer knowledge, competitors knowledge, technology knowledge. The research model of relation among Organizational Knowledge, Learning orientation and New Product Innovation Performance is proposed. Data from 189 firms in the Chang River Delta Region is collected for empirical study using structural equation model and hierarchy regression in the Lisreal and SPSS. The results include： （1）customer knowledge has positive impact upon new product market performance, but no impact on new product innovation efficiency; （2） competitors knowledge has positive impact upon new product innovation efficiency, but no impact on new product market-performance ; （3）technology knowledge has positive impact both on new product market performance and innovation efficiency ; （4）learning orientation has positive impact both on new product market performance and innovation efficiency. It also positively moderates the relation between customer knowledge and new product market performance, and the relation between technology knowledge and new product innovation efficiency. Finally, managerial implications as to how to improve product innovation performance are provided.