《华商报》的价值取向与公信力探析

The Research of Value Orientation and Credibility of The Newspaper of China Business Review

运用文献分析法、个案研究法对《华商报》的价值取向与公信力进行分析研究,探索其与报纸成功发展的关系。分析认为,公信力是媒体最有价值的无形资产,是媒体发展的核心竞争力,媒体的价值取向与公信力密不可分。因此,都市报要在新媒体的兴盛和激烈的竞争中立于不败之地,需要有明确的价值取向定位和公信力。

In order to put forward some views for the development of city news,use document analysis and case study to research the Value orientation and credibility of the newspaper of huashang,discover the relationship of successful development of the newspaper.The results show Value Orientation is the most valuable intangible assets,is the core competitiveness of media development.Medial value orientation and credibility are inseparable.So city news in the rise of new media and in the intense competition in an invincible position,need to have clear values and building credibility.