摘要
引用亲景度与竞争态转移模型,对山东2002-2009年主要入境旅游客源市场进行定性与定量分析,揭示了山东入境旅游市场竞争态转移特征,在探讨亲景度和市场竞争态相关性的的基础上,将山东入境旅游客源市场划分为稳定市场、成长市场、崛起市场和机会市场.对省内各目的地市场竞争态进行了分析,为山东入境旅游市场的发展提出了建议.
The study analyzed the Shandong inbound tourism market based on Preference-Competition state and transference during 2002-2009.The inbound tourism market was segmented four types: stabilization market,growing market,emerging market and opportunity market.The results showed that reference-Competition state and transference approach may be a useful tool for destination market organization and give some advices for Shandong inbound tourism development.
出处
《德州学院学报》
2011年第4期86-91,共6页
Journal of Dezhou University
关键词
亲景度
市场竞争态
入境旅游市场
山东
preference scale
competition state
inbound tourism market
Shandong