高职广告设计与制作专业课程体系改革与实践——以柳州职业技术学院为例

Curriculum Reform and Practice of Advertising Design and Production in Higher Vocational Education

现代媒体传播的多元性促进了广告行业的不断发展,因此,广告设计与制作专业课程体系的改革显得尤为重要。现代广告设计课程教学体系,应以提升学生的行业就业技能为基础,以学生为本,培养出高技能的复合型应用人才。

The diversity of the modern media industry promotes the development of advertising.As a result,the curriculum reform of advertising design and production is particularly important.The aim of modern advertising design teaching system should be to cultivate highly skilled compound talents and application-oriented talents,based on the concept of promotion profession skill of students and students oriented.