房地产经纪服务中“市场失灵”的成因及对策探讨

Study on the reasons and related strategies of "market failure" in real estate brokerage service

房地产经纪服务作为存量房市场中买卖双方的桥梁,在房地产市场有序健康发展中发挥着重要的作用。通过分析信息发送、信息甄别以及激励合同的市场机制在房地产经纪服务中失灵的原因,提出了房地产经纪服务行业管理是弥补"市场失灵"的重要手段,并进一步分析了行业管理的必要性及和影响机理;最后针对我国现行行业管理存在的主要问题提出了相应的完善措施。

Real estate brokerage service as a bridge between buyers and sellers in second-hand residential market has an important role in the healthy and orderly development of real estate market.By analyzing the reasons of the failure of market mechanisms,such as message routing,screening and incentive contract in the real estate brokerage service,puts forward real estate brokerage service industry management is a vital way to make up the market failure,further analyzes the necessity and influence mechanism of industry management.At last,aiming at the existed problems in the underlying industry management puts forward related improving measures.