企业文化的个性建设与现实意义

Construction of Individual Enterprise Culture and Its Practical Significance

企业个性文化是企业生存和发展的生命,企业类型及其所处的领域、企业在同类企业或某一领域所处的位置、企业的具体经营管理策略是形成企业个性文化的三个层次。当前要以中国特色社会主义理论为指导,加强企业文化建设,彰显个性文化,提高企业的国际竞争力,通过企业文化在世界舞台的展现,弘扬中华民族优秀文化。

Cultural uniqueness is the key element in the survival and development of enterprises.Enterprise culture contains three levels： the type of the enterprise and its domain,the position the enterprise occupies among the same enterprises or in the domain,and the specific management strategy of the enterprise.Under the guidance of the socialism with Chinese characteristics,the enterprise culture should be strengthened to highlight the enterprise cultural uniqueness,improve the international competitiveness of enterprise and promote the traditional Chinese culture by showcasing the enterprise culture in the world arena.