摘要
中国是一个教育服务贸易进出口大国,但大而不强,国际竞争力较弱。本文从战略管理的角度,对我国的教育服务产业在国际竞争中所面临的问题进行总结和梳理。同时,运用"战略时钟"模型,提出不断开发具有高度中国特色的英文教学课程体系,以差异化战略提高我国教育服务产业竞争力,在国际竞争中获得竞争优势,促进教育服务出口贸易的发展。
China is emerging as a big player in the international educational service trade in recent years. However, it is not a strong one yet owing to its lack of competitiveness in the international education service market. The paper studies the various challenges that China faces in international education service trade in comparison with its global competitors from a strategic perspective. Using the ＂strategic clock＂ model, the author proposes that courses with significant Chinese characteristics that are taught in to differentiate it from the global competitors. The differentiation strategy tive advantages in the international market and promote the development English should be developed, in order will enable the country to gain competiof educational service export business.
出处
《湖南科技大学学报（社会科学版）》
CSSCI
北大核心
2011年第5期94-98,共5页
Journal of Hunan University of Science and Technology(Social Science Edition)
关键词
教育服务贸易
竞争优势
战略时钟
差异化战略
Educational Service Trade
Competitive Advantage
Strategy Clock
Differentiation Strategy
