湖州老字号企业竞争态势及旅游发展策略分析

Competitive State and Tourism Development Strategies of Time-honored Brand Enterprises in Huzhou

老字号企业是一个地区重要的历史文化遗产,对其进行旅游开发,是振兴与发展老字号企业的一种新途径。通过建立老字号企业竞争态势模型,将湖州老字号企业分为Ⅰ类、Ⅱ类、Ⅲ类和Ⅳ类四种类型,分析了各类型老字号企业的内部成长力态势和坏境支持力态势,并在此基础上,提出了不同类型的老字号企业旅游发展的策略。

Time-honored Brand enterprises are an important historical and cultural heritage of a region.Tourism is a new revitalization and development way for Time-honored Brand enterprises.The paper,establishing Time-honored Brand enterprises competitive state model,divides them into four types,such asⅠtypeⅡtype,Ⅲtype and Ⅳtype,and analysis the growth power and supportive force.Based on this,the paper gives some suggestions on the tourism development for different kind of Time-honored Brand enterprise.s.