当代媒介环境下的语义异化与涌现——以“山寨”的语义考察为例

Semantic Deviation and Manifestation under Modern Media Environment-A Case Study of "Shan Zhai"

以"山寨"一词为对象,考察了其词义演化的历史脉络。并从语义符号的历史角度提出,这些争议并非非此即彼的对与错,而是意义的解码策略差异导致的结果。进而通过这一现象的评析,指出语义的自我演化与新意义的涌现折射出新的媒介带来的生活方式的变化必然包含表述方式的变化,而表述方式作为表意的主导力量不可逆转的全面侵入我们的生活。

This article makes a chronological examination of the semantic evolution of the Chinese word ＂Shan Zhai＂. It points out that the self-evolution of word meaning and the appearance of new meanings have brought about the change of way of life and unavoidably change of expression, which has irreversibly invaded every corner of our life.