摘要
随着中国经济与文化的发展,语码转换频繁出现在汉语广告中。语码转换作为语言接触的常见现象引起了来自不同领域的关注。本文在以往学者对语码转换研究的基础上,运用Verschueren提出的顺应论对汉语广告语中语码转换的顺应性进行了分析。
Code-switching has aroused great attention from various fields. With the development of Chinese economy and culture, code-switching is frequently appearing in Chinese advertisements. Based on the previous studies, this paper intends to apply Verschueren＇ s adaptation theory to the analysis of Chinese-English code-switching in Chinese advertise- ments.
出处
《湖北第二师范学院学报》
2011年第6期27-29,共3页
Journal of Hubei University of Education
基金
昌吉学院研究生启动基金(2010SSQD011)
关键词
语码转换:广告语篇:顺应论
code-switching
Chinese advertisement
adaptation theory
