福建温泉旅游品牌构建研究

Brand Building of Hot-spring Tourism in Fujian

福建的温泉资源丰富,但是其品牌效应尚未凸显,从长远利益着眼,温泉旅游的开发不应该只停留在简单的产品开发上,而是应该以建立鲜明的品牌个性为终极目标。深度规划、精心打造,从全局出发,促进福建温泉旅游的可持续发展。

Hot spring resource is rich in Fujian, but the brands have not yet been popularized. In a longterm view, the development of hot-spring tourism shoulcl not only remain at a stage of simple product development, but rather their ultimate goal should be to establish distinctive brands. We should start from careful planning, earnest construction, and to overall promote the sustainable development of hot-spring tourism in Fujian.