深度挖掘文化内涵,实现民俗文化主题公园可持续发展

Deeply Excavating Cultural Connotation and Realizing Sustainable Development of Folk Culture Theme Park

本文从近些年来文化旅游热入手,分析了民俗文化主题公园——这一文化旅游重要载体的现状及存在的问题,探讨了在当前民俗文化主题公园开发中出现的主题趋同性、"伪文化"现象及开发过程中的过功利性,提出了深度挖掘文化内涵、提高游客重游率、凸显文化形象等方面的主张,以实现民俗文化主题公园可持续发展。

The article starts from recent hot cultural tourism,analyzes the status quo of folk culture theme park —the important carrier of cultural tourism and the problems,discusses the problems such as theme homoplasy,pseudo-culture and utilitarian in development,and puts forward that we should deeply excavate cultural connotation,improve the rate of second tour,highlight cultural image to realize the sustainable development.