摘要
高校体育产业运营的价值取向是平衡高校体育产业的公益性和营利性冲突的核心内容,文章分析了高校体育产业运营价值取向存在的问题,提出整合高校体育产业运营价值取向的对策.
The value orientation of university sports industry is the key to balance the conflict between its public welfare and profit. This article has analyzed the existing problems in the value orientation and proposed the solutions to integrate the value orientation of university sports industry.
出处
《通化师范学院学报》
2011年第8期45-47,共3页
Journal of Tonghua Normal University
基金
福建省教育厅社会科学基金项目(JA09292S)
关键词
高校
体育产业
价值取向
university
sports industry
value orientation
