中小型家具企业基于电子商务的流通模式变革的必要性和可行性研究

The Necessity and Feasibility of the Circulation Pattern Change Based on E-commerce in Small and Medium-sized Furniture Enterprises

我国中小型家具企业面临家具内需增长的同时也必须接受白热化的行业竞争。文中提出基于政府主办的家具行业第三方电子商务平台的模式进行流通渠道变革,实现提高流通效率,减少资金投入和成本,增强中小型企业的竞争力。

Chinese small and medium furniture enterprises face the growth of domestic demand and also have to accept the fierce competition in the industry. This paper put forward a model which is the third party e - commerce platform of furniture industry built by the government in circulation channel. The change of the circulation channel can improve circulation efficiency and reduce the cost and capital investment. At last the small and medium - sized enterprises gain competitive advantage.