网络商务中的顾客信息管理

Customer Information Management in Internet Commerce Environment

随着网络时代的到来,企业的营销方式发生了巨大的变化。客户已经成为企业的核心资源之一,在网络顾客信息管理的地位日益重要的背景下,文章对顾客信息管理的重要性作以分析论述的延展,并以顾客信息沟通的特质作为分析的切入点,引申出从收集、存储、分析和利用四个方面对网络商务客户信息管理进行完善的相关设想。

With the coming of Internet Commerce age,the commerce mode in enterprises has changed greatly.Customers have become core resources of enterprises.Customer Information Management is becoming more and more important in Internet Commerce.This research firstly studies the importance of Customer Information Management,and take the characteristics of customer information communication as the breakthrough point,which leads to the tentative plan from the collection,storage,analysis and use of Customer Information Management in Internet Commerce Environment.