动画角色生命力的延长策略分析

Strategies of Extending the Popularity of Cartoon Figures

动画角色的生命力直接决定了动画作品的收益和影响力,使之不断地延长,是无数动画创作者和企业的愿望。但是动画角色作为社会产品的一员,其生命力的长短不只取决于其艺术和娱乐价值的高低,更重要的是要符合市场规律,不断地进行调整与规划。

The vitality of the animated character determines the benefits and impact of animation directly. Numerous animators and companies desire to make it extension. But as a member of social products, the length of animated character vitality not only depends on its artistic and entertainment value ,also have to comply with market discipline ,adjust and plan constantly.