超市主导下的中小城市生鲜农产品物流分析——以雅安市为例

Analysis on Fresh Agricultural Products Logistics Led by Supermarkets in Small and Medium City——A Case Study of Ya′an City

随着经济的发展,人们对生鲜农产品的消费观念也在悄然转变,将更多的目光投向了生鲜农产品的安全。超市以其安全放心的商品品质必将获得消费者的青睐,成为人们购买生鲜农产品的主要场所。该文针对雅安市发展超市主导的生鲜农产品物流的优势进行了深入分析,从供应链管理的角度提出雅安市发展超市主导的生鲜农产品物流的措施。

With the development of economic, the consumption concept have changed, people no longer regard the prices of fresh agricultural products as the main guide ; and instead, they pay more attentions on the issue of health and safety of fresh products.Supermarket will win the consumers＂ favor due to its safe product quality advantages ,and it will surely become the main place to buy fresh agricultural products.This article illustrated the major advantages of fresh agricultural products logistics led by supermarkets in small and medium city compared to the traditional farmers market and gave the in-depth analysis of the advantages in Ya＇an to propose measures from the perspective of supply chain management.