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企业伦理:物流业健康发展的精神动力

Corporate Ethic:the Spirit Driver for the Health Development of the Logistics Industry
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摘要 面对物流活动内外关系的新情况和新挑战,行业自律的呼声高涨,物流伦理被提上日程。打造物流企业伦理,建立以诚信为核心的物流伦理体系,使物流伦理与竞争优势之间形成一种正相关关系,有助于增强企业内部凝聚力,有利于关照合作各方利益,有利于为顾客提供满意的服务并提高行业的社会信誉度,进而赢得顾客,创造效益。因此,物流企业要提高竞争力,必须打造自己的伦理优势,进而转化为企业竞争优势。一要以提升服务质量为抓手赢得顾客,二要诚信守法经营,提高经营者素质,三要勇于承担社会责任,营造更加和谐的发展环境,四要以伦理文化为核心建设物流企业文化,夯实生存基础。 Facing new challenges and situations of the internal and external relations of logistic activities,the cry of industrial self-discipline is getting louder;and logistic ethics has been put on the agenda.Establishing logistic ethic system taking honor and trust as the core and developing the positive relation between logistic ethic and competitive advantages will help enhance corporate internal cohesion,be benefit for the interest of all the counterparties of cooperation,and be benefit for providing satisfied service for customers and improving social image of this industry.So,to improve the competitiveness,the logistic enterprises should develop their own ethic advantages and translate it to corporate competitiveness.First,we should obtain the customers' loyalty with the help of improving service quality;second,we should adhere to the principle of honor and trust and improve the operators' quality;third,we should shoulder the social responsibility to create an environment for the harmonious development;fourth,we should take ethic culture as the core,develop the culture of logistic enterprises and lay a solid foundation for survival.
作者 吴兴南
出处 《中国流通经济》 CSSCI 北大核心 2011年第9期72-76,共5页 China Business and Market
关键词 企业伦理 物流业 物流伦理体系 竞争优势 corporate ethics logistics industry logistic ethic system competitive advantages
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