基层部队健康教育分众传播伦理学思考

Ethical Reflection on Focus Communication of Health Education at Grassroots Level Army

运用分众传播理念在基层部队开展健康教育,对于促进部队健康教育工作意义重大。运用伦理学原则分析了分众传播在基层部队健康教育中的作用:有利于满足官兵个性化需求,注重健康教育资源的公平性,有利于节约健康教育成本。在此基础上提出了实际工作开展中应注意的问题:把握官兵特点,细分目标受众;加强组织领导,搞好部门协调;提升服务效果,提供健康管理。

It＇s of great importance to improve army health education by using focus communication at grassroots level army. We analyzed the effect of focus communication in health education at grassroots level army. It contributes to satisfy the individualized requirement of soldiers, improve resource equity and economize the cost of health education. Issues should be attached importance to are also proposed in this paper, including subdividing the target audience based on the characteristics of officers and soldiers, enforcing organizational leadership and coordination between different departments, upgrading service and providing health management.