国家文化软实力评价及提升路径研究

A Study on the Evaluation and Improving Path of National Cultural Soft Power

本文认为国家文化软实力是由文化价值吸引力、文化知识生产力、文化体制引导力以及文化产业竞争力构成,据此构建了国家文化软实力的评价指标体系,通过主成分分析法从时间维度和空间维度上实证了我国文化软实力的总体发展趋势及各省域文化软实力发展对国家文化软实力的推动和制约作用。研究结果表明,我国文化软实力逐年稳健上升;各省域文化软实力整体上是随着地域自西向东逐步增强;由于地区优势不同,各省域对国家文化软实力的作用力和作用效果不同,西部省域文化价值吸引力和文化产业竞争力普遍低于全国平均水平。本文提出了进一步提升我国文化软实力的政策建议。

This paper argued that the national cultural soft power is formed by cultural values attractiveness, cultural knowledge productivity, cultural institutions guiding force and cultural industry competitiveness, thus built the national cultural soft power evaluation system. Through principal component analysis from the time dimension and space dimension to test the overall trends of China＇s cultural soft power and the various provinces＇ positive or negative effect on the national cultural soft power. The results showed that China＇s cultural soft power was steady increasing year by year; the provinces＇ cultural soft power as a whole gradually increased with the area from west to east; the advantages of different provinces resulted in different force and effect on the national cultural soft power, the western regions＇ cultural values attractiveness and cultural industry competitiveness in general lowed than the national average. And then some policy implications were proposed to enhance China＇s cultural soft power.