摘要
农村广告市场是我国广告市场的重要组成部分,随着我国农村经济的发展和农民生活水平的提高,农村广告市场重要性日益显现。研究农村消费者对广告的态度具有现实的经济意义和深远的政治意义。选取福建省不同地区的农村消费者进行问卷调查和访谈,探究农村消费者的广告态度,为农村广告市场的健康发展做出贡献。
The rural advertisement market is one of the most important components of our country's advertisement marketing. As the rapid development of rural economy and the constant improvement of their living standards, problems about the rural advertisement market become more and more important. Researching rural customers' attitude towards advertisement has the realistic economic benefit and profound and lasting politcal significance. Conducting a questionnaire survey and interviews in Fujian rural areas, refining the rural customers' attitude towards advertisement could build a healthy rural advertisement market.
出处
《闽江学院学报》
2011年第4期103-107,共5页
Journal of Minjiang University
关键词
农村消费者
广告态度
调查
rural audience
advertisemental attitude
invest