高职汽车营销课程案例教学改革的思考

Reflections on Case Teaching in the Course of Automotive Marketing in Higher Vocational Education

案例教学在高职汽车营销课程中具有重要的地位。文章分析了高职汽车营销课程案例教学中常出现的问题并提出了改进的策略。

The case teaching ocuupies the important status in the course of atuomotive marketing in higher vocation- al education. The paper analyses the common problems in the case teaching of automotive marketing in higher voca- tional institutes and puts forward the strategies for improvement.