重庆“购物之都”定位及核心功能研究

Research on the Positioning and Core Functions of Chongqing "Shopping Capital"

重庆提出建设长江上游贸易中心,完善购物功能,打造"购物天堂"。本文通过借鉴相关评价标准界定"购物之都"内涵,通过相关城市比较明确重庆建设长江上游"购物之都"的战略定位,确定其消费购物、生产采购、品牌集聚、时尚引领、信息集中、价格形成六大核心功能,从主体、载体、产业体系、支持系统上形成建设长江上游购物之都的总体思路与框架。

Chongqing perfects its shopping function to be the trade center of the upper reaches of the Yangtze River and to be the shopping paradise.This paper draws on the worldwide relevant assessment and evaluation criteria to define the connotation of the ＂shopping capital＂.Through comparing with the relevant cities,it makes clear the strategic positioning of Chongqing becoming the ＂shopping capital＂ of the upper reaches of the Yangtze River,ascertains the six core functions of consumption and shopping,production procurement,brand concentration,fashion leading,information gathering and price formation.From the subject,the carriers,industrial system and support system,this paper forms the general idea and framework of building the ＂shopping capital＂ of the upper reaches of the Yangtze River.