摘要
采用文献法、调查法、数理统计法等,对郴州市羽毛球场馆体育消费进行了调查分析,结果表明:郴州市羽毛球场馆体育消费者主要是"20-45"岁之间,是学历较高的高收入人群.强身健体是消费者在羽毛球场馆进行消费的首要动机,消费者在羽毛球场馆消费的时间、方式等随机性很大,没有规律性,消费水平不高,有待提高.其影响因素多种,主要是兴趣爱好、余暇时间少等.建议通过各种有效措施促进其发展.
By way of material consultation,inrestigation and mathmatical statistics,The authors have inrestigated and andalyzed the sport consumption in badminton stadiums in Chenzhou city and get the conclusions;The consumers are mainly people between 20 and 45 years old and with comparatively high schooling.Health building is their first motive.Being lack of hobbies and free time,they don't have regular time,style in badminton stadiums.So some effective measures should be taken to promote the development.
出处
《湘南学院学报》
2011年第2期98-103,107,共7页
Journal of Xiangnan University
关键词
羽毛球场馆
体育消费
郴州市区
badminton stadium
sport consumption
Chenzhou city
