摘要
采用问卷调查、数理统计等方法,对河南省六所城市居民体育消费行为进行了调查分析。结果显示:不同城市居民在体育消费行为上存在着差异性;居民体育消费行为的目的性具有差异性;城市变量与居民体育消费行为变量之间存在显著性差异。
With the questionnaire survey and mathematical statistics, the six cities in Henan sports consumption were investigated and analyzed. The results showed that the residents of different cities in Henan province in the sports consumer behavior had differences; Sports consumption behavior of urban residents of purpose had a difference; urban sports consumption variables and between variables were significantly different.
出处
《山东体育学院学报》
CSSCI
北大核心
2011年第8期35-38,共4页
Journal of Shandong Sport University
关键词
体育消费
消费行为
城市差异
sports consumption
consumer behavior
regional differences
