企业新产品开发过程中的情报收集研究——以青岛金派克公司为例

A Study of Intelligence Collection in the Process of New Product Development for Enterprises

企业的新产品开发往往以信息致胜、速度致胜。然而,在全球化、信息化的市场中,数据充斥,各种信息瞬息万变,如何高效的收集信息成为企业空前迫切的需求。为了解决这个问题,笔者以青岛金派克包装机械有限公司为例,全面分析了公司新产品开发过程中的情报需求,并运用模糊综合评价方法对公司的情报源进行综合评判,得出公司最重要的情报源,使公司有重点的搜集信息,为企业新产品开发提供准确可靠的信息。

The winning factors of new product development for enterprises are information and speed. However, the globalization and informationization market is full of data and information changing every minute. So, collecting information efficiently is strongly needed for enterprises. To deal with this problem, this paper takes Qingdao Goldenpackaging Machinery Co., Ltd as an example and analyses the demand of intelligence in the process of new product development for this company. The fuzzy comprehensive evaluation method is taken on the intelli- gence sources to find out which are the most important in order to make the company collect information in the key areas.